Embedding advertisements in violent video games leads to lower brand recall and negative brand attitudes suggesting advertisers should think twice about including such ads in a media campaign, according to new research....[Read the full article]
måndag 26 september 2011
Advertising in violent video games results in poor recall, negative brand perception
Embedding advertisements in violent video games leads to lower brand recall and negative brand attitudes suggesting advertisers should think twice about including such ads in a media campaign, according to new research....[Read the full article]
